Multichannel eCommerce Strategy

Multichannel software | Multichannel software strategy | A list of multichannel software providers

Multichannel Software

Multichannel listing or Omnichannel software helps businesses maximise the exposure of their products to customers. Most versions of this software also provide order fulfilment and product management functionality. Some even offer full ERP system functionality, like warehousing, accounting and B2B account management. In some cases there may be a particular marketplaces or business systems you wish to sell to or integrate with. In which case, you may need to speak to the supplier(s). Potential advantages of multichannel software:
  • Flexible and/or additional courier services;
  • Improved product information & accuracy;
  • Improved brand exposure;
  • Stock synchronisation across your entire business;
  • Improved warehousing, accounting and other ERP functionality;
  • Improved product exposure;
  • New advertising opportunities.

Multichannel Software Strategies

Illustrated are 4 examples of how multichannel software can be used. When deciding the best approach consider the time, budget and resources you’re able to commit and your future growth targets.

Option A:

Multichannel software for Order & Inventory management
Option A: Here Multichannel software receives an initial import of product info’ from the business’s ERP. Multichannel software is used to enrich and distribute the product data and manage orders.

Option B:

Multichannel software as an ERP
Option B: Here the Multichannel software acts as the businesses ERP. It holds the master product inventory data and some multichannel software also provides advanced accounting, reporting and warehouse management functionality,

Option C:

Multichannel as a feed-only service
Option C: Some multichannel software simply enables feeds between your Website platform and/or business ERP. This is a great option if you don’t want to change your order and stock management systems.

Option D:

Minimal disruption to existing systems
Option D: This approach is often used as the lightest-touch option. It only requires your website platform to be connected to the multichannel software. The multichannel software then does all the work.

A list of multichannel software providers

Here I’ve tried to summarise the most basic information associated with each supplier. Information was gathered from each supplier website and from customer review sites. You’ll see that options vary from complete ERP offerings to light-of-touch feed-only services.

Software Strategy type Cost Functionality level No. marketplace integrations No. system integrations
Brightpearl A High Full ERP, CRM, Warehousing Low Very high
Channeladvisor A,B High Order & inventory management, Advertising feeds Very high Medium
SolidCommerce A,B Medium Order & inventory management Medium Medium
Linnworks A,B Medium Order & inventory management, stock control Very high High
M2E A,B Low Order & inventory management Low Medium
Sellbright A,B Low Order & inventory management Low Low
Geekseller A,B Low Order & Inventory management Low Medium
CedCommerce C Low Integrations and APIs Very high Very high
SellerActive B,D Low Order & Inventory management Low Low
GoDatafeed B,D Low Feed optimisation & Order management Medium Medium
Sellware B,D Low Order & Inventory management Low Low
Veeqo A,B,D Low Warehouse, Order & Inventory management Low Medium
Storefeeder A,B,D Medium Warehouse, Order & Inventory management Medium Medium
SellerExpress B,D Medium Order & Inventory management Low Low
CloudCommerce B,D Unavailable Order & Inventory management Low Low
Sixbit B,D Low Order & Inventory management Low Low
KhaosControl A,B,D Low ERP, Order & Inventory management Low Low
Volo (FKA: esellerpro) B,D Unavailable Order & Inventory management Low Low
Channel grabber B,D Medium Order & Inventory management Low Low
Seller Dynamics B,D Low Order & Inventory management Low Low
You can learn more about these multichannel software supplier and see customer reviews here.
 

 

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