eCommerce Services

eCommerce Strategy & planning | Internet Marketing | Management Services | Internet Marketplaces

eCommerce Strategy Services

Using 22 years of eCommerce retail experience, I create tailored Internet business plans, to meet your company’s business goals. I identify market opportunities, create realistic strategies and a menu of tactical options, with full profit and loss projections. Ecommerce planning can be part of a short-term consultancy or a longer-term management service.

Strategy planning

KPI planning

P&L planning

Budget pitches


Internet Marketing Services

Breaking your online business’s marketing tactics into Acquisition, Conversion and Retention (ACR), I’ll analyse all your business’s marketing activity and identify opportunities to improve the efficiency of existing and future spend, while identifying new opportunities. I help you assess and monitor the effectiveness of your affiliate, cost-per-click, email, organic search and other marketing tactics.

Acquisition marketing

Conversion tactics

Retention marketing

Tactical planning

eMarketing P&L

eMarketing planning

Internet Management Services

Thoroughly documenting relevant requirements for new websites, marketplace and other internet business initiatives, is essential for success. Having launched and managed many different websites and online businesses, I use my experience to make sure potential suppliers have access to accurate and useful business requirements.

Staff hiring

Dept’ management

Staff development

Internet Marketplace Services

Well managed, marketplace sales can generate the majority of an online business’s revenue. International marketplaces can also be a very cost-effective way of raising awareness of your brand in new markets. Working with specialist services providers, I plan marketplace strategies and manage eBay, Amazon, Rakuten, LaRedoute and other marketplace channels for brands and online retailers.

Marketplace management

Marketplace strategy